{"id":4850,"date":"2018-07-18T17:27:41","date_gmt":"2018-07-18T15:27:41","guid":{"rendered":"https:\/\/belguest.rs\/pola-veka-festivala-nusicijada\/"},"modified":"2019-08-23T12:01:16","modified_gmt":"2019-08-23T10:01:16","slug":"youre-bound-for-ivanjica","status":"publish","type":"post","link":"https:\/\/belguest.rs\/en\/youre-bound-for-ivanjica\/","title":{"rendered":"You’re bound for Ivanjica!"},"content":{"rendered":"

How can one be special and create a modern and attractive event based on tradition? The answer to this question was best answered by the people gathered around the KUDES citizens\u2019 association. Building on the authentic ambience of the city and devoting the festival to a great Serbian comedy writer who used to send his literary heroes to Ivanjica as punishment, is a bold, creative and successful scenario that brought Nu\u0161i\u0107ijada back among the top tourist events in Serbia and Europe. years.\u00a0\u00a0 <\/em><\/h4>\n

Ivanjica lives with the festival in the full sense of the word. Nu\u0161i\u0107ijada is not an isolated event that takes place within the circle of organisers and guests. Rather, all of the city’s taverns and coffee shops are decorated with flags depicting Branislav Nu\u0161i\u0107 and all of them play the old urban music and some selected folk songs. Music is just one of the ingredients of an atmosphere that creates good vibrations and the ambience of an old Serbian town. Walking the streets of Ivanjica are the girls, women, young and middle-aged men, girls and boys dressed in costumes of the old civic Serbia. Lace and straw hats walk down the promenade, as do bowler hats and top hats, a boy with a baseball cap and a \u201cshotgun\u201d, girls in petticoats and silk ribbons… In the evening, when the programme commences on the square\u2019s \u201cRound corner\u201d stage, the street is so crowded that you cannot pass by. People break through, touch and pass in a colourful mix of time present and time past, reviving the old provincial ambience. The programme on stage is conducted by an actor in the role of Branislav Nu\u0161i\u0107 \u2013 sporting a moustache, dressed in a black tuxedo and wearing a top hat and a rod, he is reminiscent of the famous Serbian playwright.<\/p>\n

A nowhere town paradox<\/h4>\n

The real Branislav Nu\u0161i\u0107 never visited Ivanjica, which is one of the paradoxes of this town. The fact that he never set foot in Ivanjica did not prevent Nu\u0161i\u0107 from sending his characters there, usually for punishment. As \u017divka, the main heroine of one of his best-known comedies, The Minister\u2019s Wife, warns her son-in-law \u010ceda: “…I\u2019ll show you who the Minister\u2019s wife is. You are doomed; you are bound for Ivanjica!” This is an iconic sentence of Nu\u0161i\u0107ijada, which is displayed on almost every festival souvenir. This play of words shows the spirit and ingenuity of the creators of Nu\u0161\u0107ijada \u2013 from the original meaning, in which Ivanjica was synonymous with a nowhere town and the end of a cleric\u2019s career, the slogan “to be bound for Ivanjica<\/span><\/strong>” turned into a call that means it is an honour to come and an honour to be seen there.<\/p>\n<\/div>

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Among the best European festivals<\/h4>\n

Nu\u0161i\u0107ijada is an infotainment festival, a festival of humor and merriment, which blends into one the theater, the film, music, street events, etc. During the three festival days, Ivanjica transforms into an old small town from the late 19th and the early 20th centuries, which is one of the main \u201cmagnets\u201d for visitors, who have been coming in ever-increasing numbers year after year. The original concept, founded on the Middle-class spirit, put Nu\u0161i\u0107ijada on the map of European festivals. The festival was twice awarded the prestigious \u201cEFFE \u2013 Europe for Festivals, Festivals for Europe\u201d reward.<\/p>\n

Brief history of the festival<\/h4>\n

According to Miloje Ostoji\u0107 from the Tourist Organisation of Ivanjica, Nu\u0161i\u0107ijada was created from a tourist and entertainment event called \u201cSeptember in Ivanjica\u201d. It took place in 1967 and, apart from its “Little Fair” and music programme, it showed a review of domestic films based on Nu\u0161i\u0107’s comedies. The very next year saw the event renamed \u201cNu\u0161i\u0107ijada\u201d and it became one of the most popular events in the former Yugoslavia. Suddenly, without any ban and with the silent consent of the then organisers, it was discontinued in 1972. It is believed that the main reason was an ideological \u201cshowdown\u201d of the then communists with the values of civic Serbia that Nu\u0161i\u0107ijada shyly promoted. The Festival was resurrected in 2010, and as soon as in 2011, it won the prestigious Tourist Flower Award, which is awarded by the Tourism Organization of Serbia in the category of \u201cspecial events in promoting tourism\u201d, then the first prize in the \u201cTourism Puzzle\u201d, presented as part of the \u201cMeetings of the Organizers of Tourist Events\u201d, as well as a series of other awards for the visual identity, promotion films and other awards that came one after another from year to year.<\/p>\n

BelGuest
\nPhoto: TO Ivanjica<\/a> & Nu\u0161i\u0107ijada Festival<\/a><\/h6>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

From 24 to 26 August, Ivanjica is again becoming a theater stage. Nu\u0161i\u0107ijada Festival is not an isolated event that takes place within the circle of organisers and guests, but rather a holiday of good atmosphere and humor for all Ivanjica citizens and all their guests. <\/p>\n","protected":false},"author":3,"featured_media":4839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,106,136,101],"tags":[291,278],"class_list":["post-4850","post","type-post","status-publish","format-standard","hentry","category-around-serbia","category-cities-en","category-events","category-people-events","tag-ivanjica-en","tag-nusicijada-en"],"yoast_head":"\nYou're bound for Ivanjica! - BelGuest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/belguest.rs\/en\/youre-bound-for-ivanjica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You're bound for Ivanjica! - BelGuest\" \/>\n<meta property=\"og:description\" content=\"From 24 to 26 August, Ivanjica is again becoming a theater stage. 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